Monday, March 12, 2012

A Revolution in the Shop Front

Hi everyone

I guess you've been wondering what the reason has been for the long break. Having broken loose from the ties of full time employ, I've been busy enjoying the end of the summer here on the Northern Beaches of Sydney with my family and seeking inspiration for the creation of something new and unique.

For years I've been looking for really decent leather accessories, like handbags, clutches, purses, wallets, that are made from real leather, every time I pick up a handbag to see whether it's real leather, I'm let down by shabby imports made of artificial or mock leather.

I remember a time when all my shoes were leather and suede. Here in Australia you can't find Italian, Spanish or German leather footwear without the price tag being extortionate. With these thoughts I've gone about creating my own leather atelier. I'm starting off with iPhone, iPod touch and smart phone covers.

I've spent weeks perfecting the designs and the results speak for themselves. Here are some of the first styles out now in my etsy store. The teal, blue and aqua geometric design is available here.

Some of my other designs are below:

This kaleidoscope of beetles on a pink paisley background is here:

I really love the luxury of the colours in this design I made featuring white paisley on a black background with the dark green beetle striding across the phone cover. I have a thing for the beautifully bejewelled beetles that inhabit the Australian bush, they are spectacular and I've used their detailed forms as inspiration. You can find this smart phone cover here:

A lot of care and attention has gone into the cutting, printing, sewing and finishing of these smart phone covers, so you know they will be a good protection for your new phone technology. They all have a cotton lining that is both soft and reinforced to keep your phone snug and protected from scratching, bumping and impact.

So if you know someone who really likes high fashion leather accessories and needs to keep their phone safe, consider one of these covers as a great gift for them.

Friday, March 2, 2012

The floodgates are open

Hi Everyone

I must apologise for the two month or 9 week delay in submitting a blog post.

It's been all due to the fact I have been in full time work that required keen deadlines. I created a website and online shop dedicated to promoting Australian grown and produced delectable foods for a multi millionaire Australian icon.

I sweated to deadlines that required 250 products photographed, copywritten and mapped for an online general store, giving exposure to the dedicated providores of delicious homemade, homegrown, unique savoury and sweet products.

I undertook this job with every ounce of my being committed to a company and their rules. Only they didn't play by the rules, they didn't honour their job advertisement, they didn't honour their work contract and they didn't honour their word of giving me the opportunity to tell the world about this wonderful concept shop on television.

This work contract was demanding, meant being at work from 7.30am in the mornings to 6pm evenings - leaving my son in before and after school care and school more than 45 hours a week. He was on school premises longer than I was at work.

The online store was ready to open and I was given the heave ho! You might think that's life. Or get some ombudsman to look at the case. Quite frankly I didn't fancy going up against a multi millionaire icon in court just to get a job back. This person it still trying to get his bread buttered with a prototype spread. Well that just about says it all. I have never met a more disorganised, unprepared and inept team than his.

In the meantime, I have undertaken a new venture where I've decided to create a product that is both desirable and necessary. Its still currently in the pipeline and will shortly be debuting in my shop, on my blog and website.

So I hope to see you all soon and thanks for bearing with me.

Any comments from you about your job loss would be appreciated.